Client
Visit Faroe Islands
Services
PR driven awareness campaign
/
Brand experience
/
Digital strategy
/
Campaign roll-out
How do you create awareness about one of the most isolated and beautiful travel destinations in the world?
We created Google Sheep view.
Tired of waiting for Google to map the Faroe Islands with Street View, we mounted cameras on sheep to create the Faroe Islands’ own version.
The campaign was a huge hit. Despite having no media budget, it generated 2 billion media impressions and an estimated PR value of $50 million.
We present.
Google Sheep View
