Global introduction of the stunning
new dinnerware – “blomst”

The new ‘blomst’ dinnerware launch campaign shows how the pattern has inspired three Danish artists.
‍
The first part of the campaign evolved around sneak peeks in the form of posts, films and stories all leading to a landing page where the three artists – Chris Minh Doky, Femke Sloth and Ole Yde – presented their unique interpretations.
‍
The launch gave people the chance to discover and explore the dinnerware in an elegant and responsive fullscreen layout, accompanied by a launch film, an exclusive print catalogue, exquisite ads and intriguing social media content.