Royal Copenhagen - Blomst launch campaign

Royal Copenhagen

In 2018, Royal Copenhagen introduced its stunning new ‘blomst’ dinnerware with a campaign showing how three artists were inspired by the pattern.

The campaign included sneak peeks in the form of posts, films and stories all leading to a landing page where the three artists – Chris Minh Doky, Femke Sloth and Ole Yde – presented their unique interpretations.

The launch people gave people the chance to discover and explore the dinnerware in an elegant and responsive fullscreen layout, accompanied by a launch film, an exclusive print catalogue, exquisite ads and intriguing social media content.

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