Case 1

Royal Copenhagen

Royal Copenhagen’s Blue Fluted Plain pattern has been the hallmark of the company for  240 years. To celebrate the anniversary, and to salute the many skilled hand painters who have mastered this beautiful pattern, Royal Copenhagen invited four Danish artists to freely interpret both the pattern and the blue colour.

Each artist made their own one-of-a-kind art piece: their unique and personal tribute to 240 years of pattern no. 1. The project resulted in four different campaign sites and an art paper – one for each artist’s art project.

Case 2

Case 2

Case 5

Case 4

Case 6

Case 7

Royal Copenhagen - Art Project