BRINGING SUMMER INSPIRATION TO RETAIL COSTUMERS

Staying top of mind with your retail consumers is key. Based on research, we identified an opportunity: many consumers lack inspiration for dinner—even when standing in the store on a sunny Danish summer day. Based on this insight, we developed a dynamic summer campaign celebrating the grilling season and tied it to the summer’s major sporting events.
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With outdoor placement at the supermarkets we created a strong connection to the shopping moment. To further engage consumers, we launched an influencer-driven inspiration initiative, showcasing summer recipes and meal ideas while incorporating a competition that sparked significant engagement.