Nørrebro Teater needed to differentiate itself from other Danish theatres. With most of its competitors branding themselves on high-profile actors, we challenged Nørrebro Teater to challenge the convention and put themselves front and centre.
We developed a creative universe that frames the theatre’s unique position as the home of the most socially challenging drama. Two years on, Nørrebro Teater is known as the most visually distinctive theatre in Denmark. With each production selling out fast, the impact of the rebrand has been significant.