Creating awareness about the Global Graduate Program

How do we reach the younger crowd? That was the challenge we faced, when we developed a new visual concept for Lantmännen Unibakes Global Graduate programme. By using a mix of appealing dynamic animations combined with video snippets of real graduates telling about their experiences and sharing valuable insight to what you’re learning in this role, we reached the audience.

The campaign was rolled out through SoMe posts and a toolbox with roll-ups, posters and brochures to utilize the physical presence at the educational institutions.