Branding KEA as a school where creative and innovative students can blossom.

KEA – Copenhagen School of Design and Technology – was struggling to recruit students. The purpose of the campaign was therefore to give people the true understanding of KEA as being the school for creative and innovative young people.
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To create a broader understanding of a KEA education, we asked KEA students, in their own words, to talk about their future dreams. The campaign – executed on outdoor and social media – helped drive awareness while also giving staff and students a greater sense of belonging, and recruit new students.