How do you create awareness about one of the most isolated and beautiful travel destinations in the world? A place Google Street View has never visited?
We created Google Sheepview.
Tired of waiting for Google to map the Faroe Islands with Street View, we mounted cameras on sheep to create the Faroe Islands’ own version.
The campaign was a huge hit. Despite having no media budget, it generated 2 billion media impressions and an estimated PR value of $50 million.