Based on a thorough analysis of the website, we went in and set new terms for the entire UX part of the website. Then we created a design to tap into a more emotional universe. At the heart of the website are the stories from real-life women to inspire and showcase support.

In addition, we created a new logo to create a sense of hope and community.

The site is fully responsive with strong SEO optimisation, and an easy to navigate backend system.